When we received news that OPEN Downtown Pop Up Shops was opening a new storefront this month, we were thrilled! Zelle Boutique, a trendy woman’s apparel and accessories shop, has found a temporary home in La Villita.

ZelleBoutique2The new shop, Zelle Boutique, is owned by twin sisters with a love for fashion and shopping. The store specializes in women’s apparel and accessories at affordable prices. We first came across the fashionable boutique in December 2015 during the holiday pop up shops and immediately fell in love. When you walk through the doors of Zelle, you can expect to find rompers galore, shoes, jewelry , dresses and tops.

ZelleBoutique3Zelle Boutique can be found in Historic La Villita Building #20 and is open Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from 11 a.m. to 4 p.m. The shop will be open for 90 days.

The OPEN Program offers businesses a short-term, no-cost, lease and activates vacant storefronts by introducing new, creative and temporary retail locations. OPEN creates an environment that engages customers and confirms downtown San Antonio as a vibrant, urban space ready for long-term investment.